William J. Bernstein is a financial theorist known for his research in the field of Modern Portfolio Theory and for his self-help finance books for individual investors who wish to manage their own equity portfolios. He is a proponent of the equity or index allocation school of thought, believing that all equity selection strategies should be focused on allocating between asset classes, rather than selecting individual stocks and bonds, or from the timing of their sales.
He is also the editor of the quarterly asset allocation journal Efficient Frontier, and the founder of the popular website EfficientFrontier.com. He is a principal in Efficient Frontier Advisors.
His Books
- The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk
- The Four Pillars of Investing: Lessons for Building a Winning Portfolio
- The Birth of Plenty: How the Prosperity of the Modern World was Created
- A Splendid Exchange: How Trade Shaped the World from Prehistory to Today
