Starting a Small Business? Avoid These 5 Pitfalls

Starting a Small Business? Avoid These 5 Pitfalls
By , on June 8, 2011

Many of us have dreams of entrepreneurship. Thanks to the Internet, smartphones and other technological wonders, it is easier than ever to start your own small business. Whether you are selling handicrafts, providing professional services, or offering consulting services, it is possible to start a small business fairly quickly and easily. However, there are pitfalls associated with being an entrepreneur.

Avoid Common Small Business Mistakes

Here are 5 pitfalls to avoid as you start your small business:


Photo by Shinealight via Wikimedia Commons

1. Idealism About the Entrepreneur’s Life

It seems ideal: You can be your own boss and work only when you want. Unfortunately, that’s not always the case. Sometimes your customers are your boss — and sometimes you have to work more than you did when you had a traditional job. While things tend to change if you find success, and you can find more flexibility in your schedule later on, when you first start out it can be a lot of hard work and long hours. Success rarely just happens. You have to make it happen.

2. Believing that a Great Idea is Enough

A great idea is definitely a boost if you want to find entrepreneurial success. However, just having an idea won’t mean success. If you want your small business to succeed, you will need to have a plan. You will also need to have some measurable goals. Figure out what you want to accomplish with your small business, and then create an actionable plan to help you get there. You can have success with a common business idea like landscaping, but the effort has to be there.

3. Quitting Your Day Job Too Soon

To a certain extent, it’s true that you just need to go for it in terms starting your business. There has to be a point at which you decide to “do or die.” At the same time, though, you don’t want to rush into it. Quitting your day job too soon can leave you in financial straits, unable to meet your obligations while your small business struggles through its initial stages. My husband and I decided that I would work from home while he finished school and (eventually) found a job. However, before we decided this would work, we needed to make sure we were in a financial position to do this. My husband’s graduate assistantship, along with a small amount in student loans, formed a financial base we could use. Looking back, maybe we shouldn’t have used student loans, but we were done with them after the first three semesters of his program, and our frugality meant that we could get by on less while I built my writing business.

4. Neglecting to do Research

It is important to research different business organization structures, as well as understand what you need to do in terms of paying taxes, and setting things up properly. I’ve seen would-be entrepreneurs get caught up in problems because they didn’t think about how they would pay employees, do research about the type of web support they would need for an online store, or find out about the best ways to reach their target audience. Do some research — and even considering hiring someone to help you — so that you have a better idea of how to proceed.

5. Allowing Fear of Mistakes to Overwhelm You

Some healthy fear of mistakes is a good idea, since it can prompt you to research and plan ahead of time. However, there is no way to completely avoid making mistakes. As a result, you can’t be so petrified of messing up that you become paralyzed. Instead, learn from your mistakes, and be willing to take calculated risks. That’s what being an entrepreneur is all about.

About the Author

Miranda Marquit
Miranda is a professional personal finance journalist. She is a contributor for several personal finance web sites. Her work has been mentioned in and linked to from, USA Today, The Huffington Post, The San Francisco Chronicle, The New York Times, The Wall Street Journal, and other publications. She also has her own personal finance blog: Planting Money Seeds.

Leave Your Comment (3 Comments)

  1. sophie says:

    I’m a young entrepeneur. My boyfriend and I own a lot of domain names based on trends. There are a lot of resources online that make it possible for you to know whats trending and where. And with a bit of SEO you can get your site to the top of the search engine.

  2. Davida says:

    Interesting Article Miranda, starting a business is real hard work, like you rightly said there is nothing like an overnight success…unless it means ‘you’ve worked overnight for many days, months and years to succeed.

    In relation to your comments about “who is boss”, I tend to see business as a partnership venture with my clients, which means we can all be boss, so to say.

    I guess to see things this way, one needs to have developed a healthy self esteem, meaning you respect your self, and have respect for others too.

  3. Greg Miliates says:

    Entrepreneurship has a lot of upsides, but like anything, it’s not all rosy. Like the article mentioned, you’ll probably work more (at least initially), and you’ll find yourself thinking more about work than you did as an employee. However, your efforts are more immediately rewarded.

    Like the article mentioned:
    –>A good idea isn’t enough. As the saying goes: execution is everything.
    –>Do NOT quit your day job–yet. Make sure you have a reliable minimum monthly income first.
    –>Mistakes are NECESSARY for success. You learn more from trying and making mistakes than by months/years of research. Get out there and try something.

    A better approach is NOT to start with an idea, but with a market. You then learn all you can about target customers in that market, uncover unmet needs or problems to solve, and put out an initial product or service to meet the needs of customers. Don’t spend a ton of time or money on this though. The whole point is to learn as much as fast and as cheaply as possible. That way, you can incrementally iterate toward success. If your original market or idea is a bust, no big deal; pivot, figure something else out, and keep iterating.

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