Loyalty Is Dead, It’s Better to Be A New Customer
, on November 9, 2007
Did you know that you can get things for cheaper and better by making a couple of phone calls and ask? That’s right. You could be paying premium for antiquated and inferior services right now. As part of the Reduce a Bill Challenge at Working For Financial Freedom, I’d like to share this story with you.
Usually, I am lazy enough to leave things alone — hey, if it ain’t broke, don’t fix it. This was true until a few months ago when our phone died, and Verizon wanted to charge something ridiculous to come out and fix the problem. As a result, I decided to try out the digital phone service offered by Time Warner. This move didn’t lower the base charge, but it did offer several advantages:
- Saved $5 off the taxes and fees
- Consolidated 3 bills (Time Warner, Verizon, and MCI) into one
- Free long distance within the U.S., 24/7
- Free call waiting and caller ID
Things were relative good for a while, except the minor voice quality problem. Then our digital phone and cable died last week. So, I went shopping again. This time I learned that Verizon is offering a similar triple package deal. After a quick phone call, I switched to Verizon Triple Play and got the following benefits:
- Dropped the base charge by about $50 per month!
- Get 2 extra converters and remote controls. This is great since we have 4 televisions
- More channels
On top of these, we are also getting a free 19″ Sharp LCD HDTV for becoming a new Verizon Triple Play customer!
Companies are so desperate to grow nowadays that they often treat new customers better than the ones they already have — so much for loyalty.
When was the last time you call your service providers?
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About the AuthorPinyo
is the owner of Moolanomy Personal Finance
and an entrepreneur with over 20 years of business experience. He has a strong appreciation for business management, investing, and wealth building. He has written for many online publications, including American Express and U.S. News.
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