
Due to the credit crisis and recession, there are a lot of houses for sale. Homeowners who are trying to avoid foreclosure are selling many of these homes. Needless to say, it’s a buyer’s market and homeowners need to know all the tricks to help them sell their homes quickly. Fortunately, there are proven techniques that you can use to help you sell your home quicker and some of these will even help you get more money for your home.
To make sure your home sells in a buyer’s market, there are a few things that you could do. Here are 9 home improvement techniques to help you sell your home more quickly:
I know it’s very difficult to sell your home for less than what you bought it for a few years ago. It’s even harder if you’re upside down on your home loan. But you can’t insist on unrealistic price if you want to sell your home in a down market. To find the right price, you can check other homes for sale in your area, check web sites like Zillow and HomeGain, or get an appraisal.
Although you can’t compete with banks that are selling foreclosed homes, you’ll be in a much better position to compete against other sellers who aren’t as flexible on price.
No one wants to buy a messy rat hole. So make sure your house is clean and organized. Remove as much clutter as you can, even if you have to store your stuff in storage. You can get an idea of how your home should look by browsing through magazines or even IKEA catalog. And here are some general tips to help guide you:
First impression means a lot, and for your home the name of the game is curb appeal. If you’re a fan of HGTV Curb Appeal, you’ll know exactly what I mean. The goal here is not to spend a lot of money to improve your home, rather you’re trying to do inexpensive things (that may require some sweat equity) to improve the appearance of your home. You want your home to look better than other houses in the area and in a “move in ready” condition.
Here are a few things you could do to improve your home curb appeal:
Now go throughout the house room by room, and take notes of all the things that need fixing. Little things matter and they could turnoff your buyers. If you noticed them, the buyer will too. Take the time to go around and fix those things one by one. Remember that fixing these small problems doesn’t have to be expensive, but it will take time and effort.
Home staging is not decluttering and cleaning. Home staging goes beyond that and happens after the steps above. It involves much less tangible things that include:
You can read more about home staging at: Home Staging & Staging a House – What is Home Staging.
This is the Internet age and you should not let your agent limits your reach. Leverage online venues to help sell your house. For example, put home for sale ads on Craigslist, Zillow, and HomeGain. Promote the house through your online social media networks like Facebook, Twitter, and LinkedIn. You can also send out a copy of your listing to people on your email list to see if they know anyone that might be looking for a house in your neighborhood.
Use every channel that you have at your disposal!
In general, it’s better to work with an agent than trying to sell the house on your own. It’s their full time job to find buyers and show your home. This is harder than it looks and it’s generally better to leave this to the pro. However, you have to remember you’re the boss and that we are dealing with a lot of money here. So don’t just pick any agent that comes along. Call several real estate offices and ask to talk to their top sales agents. Make sure you are comfortable working with the person and ask questions. Here are some good questions you can ask your real estate agent.
Another important thing to remember is never go into an exclusive contract with your agent. You want to be able to fire your real estate agent if he or she sucks.
This is a buyer’s market, but even so, a house is still very expensive for most people. If you have a buyer that needs help to close the deal, consider offering some sort of incentives to make the deal happens. For example, you can offer to cover some parts of the closing costs. This works especially well with first time homebuyers).
Be creative!
When you are having an open house, leave the house. It’s uncomfortable for you to have strangers in your home, and likewise, it’s uncomfortable to be in other people’s home. So why create any more tension? Leave the house and let your real estate agent takes care of business. Let your buyers look around at their leisure without your scrutiny.
Selling your house in a down market isn’t easy, but you can do some work to make your chances better. In the end your house will show better, and you’ll be able to sell your house that much quicker.
Do you have your own tips to help a home sell faster? Were there things that you did when selling your house that made it more attractive to buyers? Let us know about it in the comments section!

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Spot on! A lot of people can’t get past the fact that buyers don’t want to see their personal effects. A buyer wants to envision a house as if it’s their own. That means your tastes may not fit into the general public’s. Imagine making your place look like something out of a magazine. It’s not always easy but putting a few dollars into making your house appealing can earn you thousands or more on your sale.
We’re in the process of closing on the sale of our co-op and I think a big reason we are is because of how our place looks. We have a neighbor with a similar sized co-op that’s been on the market longer but still hasn’t sold and they are offering a lower price. They just don’t get that it’s worth it to clean everything out.
This is a really good post. I love the “rat hole” usage.
p.s. – it’s “Clutter” not “Clutters” – feel free to remove this line.
@FFB – Good luck. I guess you’re upgrading to a bigger place.
@Mike – Thank you. I guess “clutters” would be a verb.
I recently purchased a home with my fiancee (we are eleven days away from settling). We saw 19 other homes, but really fell in love with the last one we saw. Here are some tips from a buyer’s perspective: Add some ambiance (music playing, candles lit, etc.). Take care of the little details before showing the home, such as touching up old nail holes on the wall, dented crown molding, old door knobs, etc. because buyer’s will feel better about the condition of the rest of the home if it looks like it’s been taken cared of. Offer a list of local sights/things to do, services to use and leave it on the kitchen counter–this shows that you care about the buyer, and is a nice personal touch. If you are in the middle of finishing a project, such as retiling a countertop, put the materials near the project to show that it will be completed before the buyer buys the property. Tell the buyers why you are moving; it makes a buyer feel better if it is to upgrade, downgrade if kids are moving out, etc., instead of leaving it to the buyer’s imagination (because of the high electric bills or bad neighbors).
I hope this helps sellers!
I had friends who owned a house and renovates it, then facing loss since buyer didn’t like the renovation.They don’t want to pay more for the renovations.
Great article… my family would like to upgrade soon (with all the great deals out there), so this is will be a helpful reference for us as we prepare to sell in the future. Thanks!
We sold a house in the inland empire of California (ground zero for the housing collapse) just as the market was beginning to fall in late 06.
My wife thought I was crazy but I went down to the local Costco and purchased a new 40″ plasma TV and put a big sign on it offering it to the buyer who presents a contract by midnight on Sunday of the weekend we had an open house.
The couple that bought remembered it because of the TV they didn’t need. We gave them $2000 in closing instead and took the TV back to Costco!
Great post. I definitely agree with point #9. I remember one house we looked at while the owner was there – it felt very uncomfortable looking into their closets, etc. while they followed us around. We just wanted to get out of there.
thanks for the great information!