
When purchasing stocks, you are essentially buying the right to receive a share of a company’s income. But the income of some companies sells in the stock market for much less than it does for others. The measure used to compare companies by how much investors must pay for each dollar of income is called the Price to Earnings (P/E) ratio. A company with good growth prospects such as Google (GOOG) trades for a relatively high P/E of 30, meaning the market value of Google’s stock is such that one has to pay $30 for every $1 of income that Google earns.
Studies have repeatedly found that over the long term, stocks with low P/E’s tend to outperform their high P/E counterparts. There are a few theories for why this might be so, one being that investors overpay for stocks deemed to have good growth potential. Another is that low P/E stocks offer investors plenty in the way of upside (since when market sentiment shifts, P/E’s for low P/E stocks may expand, while P/E’s for high P/E stocks can’t go much higher) while high P/E stocks offer plenty of downside for the same reason.
Even the same company can have P/E levels that vary over time, as market sentiment constantly shifts. For example, consider the historical P/E level of Coke (KO):

Clearly, investors who purchased Coke stock in the early 80s were able to buy Coke’s earnings at a good price (the P/E was less than 10) and profited handsomely as the P/E expanded in subsequent years.
This pattern is a familiar one. Plenty of worthy companies go through periods where investors can purchase them at good prices relative to their earnings. We’ve seen similar charts with respect to the Home Depot, Microsoft, and Walgreens, all of whom appear to be currently trading at low P/E levels relative to their histories.
By identifying companies trading for less than what they are worth, an investor increases his chances of benefiting from long-term price appreciation.

All posts by Saj Karsan
Comment Rules: Constructive criticism is welcomed. Please use your PERSONAL name or initials and not your business name or URL, as the latter comes off like spam and I'll most likely delete your comment. Have fun and thanks for adding to the conversation! Here's our comment policy and guidelines.
If your trackback does not show in 24 hours, please resend to this trackback URI.
| High Interest Savings Accounts | 1.51% |
| High Yield CDs (1-year) | 1.75% |
| High Yield Checking Accounts | 1.46% |
| Best Credit Card | TrueEarnings® |
| 0% APR Balance Transfer | 6 mo |
| Lowest Interest Rate | 9.75% |
| Best Cash Back Reward | 5% |
This site contains information about third party products and services, such as credit card offers, online banking, discount brokers, and credit score services. While we endeavor to ensure that the information presented on this site is accurate at the time of publication, any offers and rates shown on Moolanomy can and do change without notice. Visit the official site of the offer for up-to-date information.
For additional information, please review our Terms and Conditions.
PE is a great tool to identify winning stocks,but, they are not the only factor to be taken in consideration. One must also look at the company fundamentals, the quality of management team, the business prospects in next 10-15 years etc before deciding on investing in a firm. A company with a low PE will give upside returns only if the other factors mentioned are in its favour .
I agree with Rajeev here in regards to realizing that PE ratio is not the only way to determine whether a particular stock is a good investment or not. I learned this the hard way, after buying and trading stocks for quite a long time. I only started making money in stocks when I started to not listen to everything that the so-called-experts say. Still a good fundamentaly sound company should be consider as with any stock investing.